With Swan.ai, you can create segments and export each one to your Facebook Business Account. This enables you to run several types of ad campaigns to re-engage these users and bring them back to your brand.

Facebook Integration

To integrate with Facebook Ads:

  • Under Communication Channels, select Facebook Ads

  • To add your business account to Swan, click the plus icon

  • Login to your Facebook account

  • Choose your Facebook advertising account from the dropdown and click Connect To Account

Exporting Segments to Facebook Audience

To export segments to Facebook Audience:

  • Head over to the segments page, select your desired segment from the list, click the three dots, and select Export.

  • Select Platform as Facebook Ads and your advertising account.

  • You can select custom audiences from your Facebook audience or create a custom audience.

  • To create a custom audience, click +Create custom Audience, enter an audience name, and select Create Audience.

  • Your segment will appear under Audiences in your Facebook account, and you can run campaigns for that set of customers.